Wednesday, July 25, 2012

What Exactly Are Autoresponders?

Have you ever wished that you could send automated emails to large amounts of people without having to waste precious time typing out the e-mails or addresses? Now you can with autoresponders. They are computer programs that automatically respond (hence the name) to e-mails sent to them. Businesses can use these programs at great benefit to save time, maintain customer contact, and provide information.

Purpose
Autoresponders have many benefits for businesses and individuals. Often, people use them to indicate that they are out of their office on vacation. Similarly, in order to assure customers that their complaints are being heard, support providers often send an automatic message saying that a representative is working on the issue and will respond shortly. Additionally, these programs can produce confirmation emails of registration for various things. Ultimately they are designed to save people the time of responding to each individual e-mail received; however, they can be a valuable marketing tool as well.

How They Work
Many autoresponders are quite simple and can be utilized as part of a standard web-mail system (for instance an “out of office” message). However, others are more complicated and require a commercial service. These programs can even scan email messages for certain key words and select pre-written responses that match the key words. For instance, autoresponders can be used to answer FAQs or provide company information. It is crucial to understand that these programs do not write e-mails for you; rather, they send out e-mails that you write to a list of recipients, who can add or remove themselves from this list at will.

Benefits
Autoresponders can be excellent timesaving measures, but they are also amazing Network marketing tools. Studies have shown that consumers must be told seven times about something before they will buy it. Marketing is all about creating a list of customers (people to contact) and then contacting them so they will buy a product. Autoresponders allow businesses to do this in a timely matter at almost no cost. After writing an e-mail, a businessperson can simply send it to all of the customers on his list. The beauty of the system is that the customers put themselves on and off the list through the program by requesting information online, sending an e-mail with a question, or expressing other interest.

Cautions
Although they can be quite beneficial for businesses, it is important that these messages are not perceived as spam. Businesses must walk a fine line between advertising and answering questions. If for some reason people do not recognize the company in the e-mail, they will view it as spam and it will hurt marketing. The only way these tools are useful is if people view them as useful to them. Thus, it is important to say what these people want to hear, not to bother them over and over.

A new revolution in the marketing industry, autoresponders are saving executives time and money while increasing sales. Efficient and effective, they are a must-have for any enterprising entrepreneur. The Internet is the new primary advertising tool, and businesses must capitalize on new technology. Even if your business is still somewhat small, autoresponders can be a huge help in saving time and money.

Wednesday, July 11, 2012

MLM Lead System

Build Your Business with an MLM Lead System
Network marketing is a business that requires sharing of information with other people.  Many times, network marketers have exhausted their entire warm market, and must seek leads or prospects from other places. One popular way for business owners to get new MLM leads or prospects is through an MLM lead system.  This avenue of getting leads has many advantages to network marketers and other business owners.

Definition of a Lead System
A lead system starts with gathering the contact information of a lead or prospect that visits your website.  The first page the lead will typically see is a lead capture page, which provides interesting details about the business and requests the lead’s contact information before providing more information.  The system begins here and automatically starts to market the business to the lead over time until the business owner contacts them.

After the Lead Capture Page
Once a lead enters contact information in the lead capture page, also known as a squeeze page, the MLM lead system begins the process of sending auto response emails to the lead about the business.  These emails can typically be customized by the network marketer to tailor it to the business being marketed.  These emails expose the lead to the MLM business many times over creating a greater likelihood that the lead will convert to a sale.

Educating the Lead
As the autoresponder for the system begins doing its job, the lead becomes educated on the business and products.  This is all done before the business owner calls the lead. This type of automation educates the lead, giving them more understanding of the business and help in determining if they want to pursue it.  It also saves the network marketer time and energy.  By educating the lead, the system works at qualifying the lead.

Tracking the Lead
In addition to automated emails sent to the lead, the MLM lead system will usually provide a way of tracking the lead or prospect.  These tracking systems can show the network marketer what pages the lead is visiting, if the emails sent to the lead were read, and even when the lead clicks on the links that are within the auto response emails.  This type of tracking assists the network marketer by allowing them to prioritize which leads to call first.

Closing the Lead
The great thing about a lead system is that it does most of the work for the business owner.  It gets the contact information, informs the lead of the business, and shows when the lead’s interest increases or decreases.  Essentially, this system does all the work that a network marketer would be doing on each phone call.   With the help of a lead system, all the business owner has to do is call the lead or prospect and see if the lead is ready to join the business.  Closing the lead is simply made easier by an MLM system.
Network marketing is definitely a people business. It requires prospects and leads to grow the business and provide a substantial income.  A lead system can be one of the best tools to help find the prospects and leads that MLMbusiness owners need to meet their goals.  By engaging and educating the lead, the MLM lead system can be an extraordinary tool in making the business easier to work and experience massive growth.

Tuesday, July 3, 2012

Get MLM Network Marketing Leads While You Sleep

Generating leads is the number one way to ensure the success of any MLM business. By following the steps listed here, anyone can generate plenty of MLM network marketing leads during all hours of the day and night—even while they sleep. The following tips have been tried and tested by MLM business greats all over the world.

Email Newsletters
With so many people searching for ways to make money online and the increased number of individuals who enjoy shopping and buying products for home, an email newsletter is one of the best ways to generate MLM network marketing leads 24 hours a day. In short, people who visit the MLM business website as a result of performing an internet search should be asked to subscribe to the company’s free newsletter. This letter is automatically sent to the consumer after they enter their email address, and the email address is recorded. In this manner, business owners and entrepreneurs can easily contact individuals on a personal level and answer any questions that may be holding them back.

Toll-Free Info Lines
Another way for business owners or associates to generate leads while they sleep is through the use of toll-free informational hotlines. To do so, associates simply need to provide a toll-free number to prospective clients and record a message that all of the callers will hear. The message should include information for individuals who are interested in becoming associates as well as for those who are interested in purchasing products and services. These people will be provided with the opportunity to leave a message, but even if they do not, they can still be contacted later through a wonderful technology that is available through many virtual phone systems—call capture.

Social Media
Since there are so many people using social networking sites like Facebook, MySpace and Twitter these days, it only makes sense that these avenues are the perfect opportunity for generating MLM network marketing leads. There are several ways to do so, and these range from purchasing advertisements for Facebook to ‘friending’ thousands or even millions of people and contacting them regularly. If people like your service, they are likely to recommend it to friends and family members who also participate in the social website. In short, if social media users are encouraged to send messages through the website, marketers could possibly wake up to dozens of new leads every day.

General Advertising
Though the best ways to generate MLM network marketing leads is through automated systems and tools, old-fashioned marketing techniques are often effective as well. This includes radio and television advertisements, flyers on windshields in parking lots, billboards and more. These can certainly be expensive, so it is very important to combine these marketing ploys with automated systems in order to really reap the rewards. Every advertisement should include a toll-free telephone number that directs callers to an info line or live agent as well as the address of the business’s website.

Generating MLM network marketing leads may seem tricky at first and sometimes, it certainly is. However, by properly utilizing all of the available tools and services, business owners and entrepreneurs will quickly find themselves generating MLM leads 24 hours a day, 7 days a week—even as they sleep.

Monday, July 2, 2012

Get Network Marketing Leads with Great Lead Capture Pages

Maintaining a steady stream of leads or prospects is a vital part of any successful network marketing business.  Leads allow a business owner to grow the downline of the business and sell products.  Due to this, many businesses are using lead capture pages to get the prospects needed to increase the size and income of their business.  Finding a great lead capture page allows the business owner to focus more on the business and less on finding leads.

Lead Capture Pages
A lead capture page is typically the first page a visitor will see when visiting a network marketing or direct sales web site.  These pages are different from standard home pages because the page provides eye-catching details about a business and then, requires the reader to enter their email address, name, and other contact information to receive more information about the business. These pages are effective at getting great network marketing leads for MLM businesses.

Advantages of Lead Capture
A lead capture page provides many advantages over the typical web site home page.  First, and foremost, the business owner is able to get the lead’s contact information.  This is vital to following up with a lead after the lead reviews information about the business.  Secondly, the lead capture page provides details of the business to the prospect.   This helps the network marketer when contacting the lead because the lead knows many details about the business already and the business owner knows the lead is interested because they gave their contact information.

Qualities of Great Lead Capture Pages
A great lead capture page is not only going to have a contact form that is easy to fill out, but will also have appealing details about the business.   Most lead capture pages will also feature a video or pictures showing how the lead or prospect can meet goals and dreams by joining the business.  These pages are very effective at getting great network marketing leads because the page appeals to the emotional side or desires of the prospect.  These pages also generally offer an auto-response system as well.

Auto-Response Emails
Most lead capture pages will also feature auto respond emails that stay in contact with the network marketing leads or prospects once contact information is entered on the capture page.  These auto response emails will provide further details about the business and answer frequently asked questions regarding the network marketing business.  This not only saves time for the network marketer, but also gives the prospect valuable information so each can determine if this business will work for them.

Closing the Sale
A lead capture page provides a competitive edge to network marketers because each individual that enters contact information into the page will receive further information about the business automatically.  This primes the lead for closing the sale.  By the time the network marketer contacts the lead, they have generally received enough details about the business to know whether joining is a preference or not.  This makes the job easier for the network marketer in closing the deal or sale.

A network marketing business can provide a substantial income to anyone who takes action and works the business.  The most critical action is speaking with leads and prospects.  A lead capture page can help in getting these valuable network marketing leads and providing special benefits to aid the business owner in speaking with the prospect and closing the sale.