In order for an
MLM business to realize true success, it is important to constantly generate
leads that can be converted into either buyers or affiliate distributors. An
effective MLM lead system is an integral part of generating and keeping in
contact with these leads.
Ways to Obtain Leads
Anyone who has
had any experience with MLM companies likely knows that there are multiple ways
to gather leads. Telemarketing is sometimes effective, but with ever-changing
‘Do Not Contact’ laws, it can certainly be tricky. It is also possible to
purchase leads from third parties, but unless the leads are part of a targeted
demographic, this can be an expensive and ineffective endeavor. One of the most
common lead generation methods used by MLM companies is a lead capture page
along with an autoresponder. The benefits associated with using this method
make it easy to see why it is preferred by most MLM companies.
Why Lead Capture Page Systems Are Best
An MLM lead
system that consists of a lead capture page and an autoresponder is often the
most effective means of growing an MLM business for many reasons. First, this
allows distributors to gather information from individuals who are actually
interested in the product or opportunity on offer, and this means that there is
less actual work involved. Next, the process is entirely automated and is
operational 24 hours a day. Distributors do not have to wait by the phone or
spend countless hours repeating the same information because everything is
included in the website once the visitors have provided their information via
the opt-in form.
Autoresponders
A lead capture
page paired with an autoresponder is a great MLM lead system because it
completely automates the process of following up with visitors who choose to
provide their information. An autoresponder is software that will automatically
generate a welcome letter as soon as the visitor’s name and email address have
been received. Then, after this letter has been sent, it will continue to
follow up with newsletters at pre-determined intervals. This will continue
until the lead either opts out of these communications or chooses to
participate in a distributorship opportunity.
Lead Conversion
With the help of
an MLM lead system that consists of both a lead capture page and an
autoresponder, MLM businesses are presented with a better opportunity to
convert these leads into buyers or distributors. Research has shown that
consumers must be reminded of a product or opportunity between seven and 10
times before they will ultimately decide whether or not to take advantage.
Since the autoresponder will automatically generate a newsletter weekly,
bi-weekly, or even monthly, the amount of effort required to achieve this level
of communication is significantly reduced. Leads who want to make a purchase
can do so via the website; those who want to take advantage of distributorship
opportunities will likely need more personalized communication.
